Instagram is a mobile-first application, meaning its target audience is mobile users, and all the features are created for them. Image Source: Olya Kobruseva via Pexels Who uses Instagram?
Initially, the idea of Instagram was to share your travel itinerary and photos with the world. The Instagram mobile app was launched in 2010 and gained so much success in two years that Facebook (now Meta) bought it from its creator Kevin Systrom for $1 billion in 2012.ĭid you know? The prototype of Instagram was called Burbn, because Kevin loves fine bourbons and whiskeys! To find your aesthetic, let's look at what Instagram is all about and whether it's the right platform for your brand in the first place. Aesthetics on Instagram is very personalized – it's how you make your profile authentically beautiful on your terms. Now, don't worry beauty standards have changed, and there are no one-size-fits-all aesthetics that you need to reach for. Recently, "aesthetic" has begun being used in social media to talk about the overall look of your social account, especially on Instagram.Īn aesthetic Instagram means having a uniform look across your profile to make it beautiful. Image Source: Instagram What is an aesthetic?Īesthetics is a study area in philosophy and fine arts concerned with ideas of perfection and beauty. It comes down to what you wish to achieve and how your aesthetic showcases these goals and values.
Finding your Instagram aestheticįirst things first, let's talk about your goals and values.Īre you a people-first brand looking to improve your customers' lives with light-hearted entertainment, or are you a more serious brand wanting to use data to position yourself as the top choice in your industry?
#Cute instagram highlight cover photos how to#
Let's change that by looking at how to update your Highlights Covers with some fab highlight cover icons of your own. Story Highlights are a way for a new visitor to your profile to get to know you and see what you're all about.īut the varying Highlights Covers can often break the flow of your beautifully curated Instagram page and create the sense that you need a strong brand or topic of expertise.
Many people use Instagram as their sole platform for building a community, marketing themselves and their businesses, and running ecommerce shops. Not only do they give more longevity to your Instagram Stories that you worked so hard on (and the precious memories you don't want to lose), Instagram Highlights have become a kind of badge menu for your profile. Instagram Story Highlights have become much more than a repository for your best stories.
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